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PINK & THE LOST FOOD PROJECT

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THE LOST FOOD PROJECT

 
 

PINK

Parents’ International Welfare Association of Kuala Lumpur (PINK) was founded in 2014 by a group of parents who wanted to give back to the community. The Lost Towel Project was the first community based project created by the group. In 2015, motivated by the amount of food waste seen in Kuala Lumpur, the group established The Lost Food Project, which aims to reduce food waste and feed the hungry and disadvantaged in Malaysia.

In May 2019, PINK formally changed its name to The Lost Food Project.

 THE LOST FOOD PROJECT

The Lost Food Project (TLFP) is an initiative that gathers edible surplus food destined for landfill from wet markets, supermarkets and manufacturers, and redistributes it to around 55 charities across the Klang Valley, as well as to two PPR housing areas, reducing the damage on the environment while making a positive impact on vulnerable communities. TLFP supports groups such as single mothers, children, refugees, the homeless, urban poor and the elderly among others. For further information go to www.thelostfoodproject.org